After building your list, or as you are building your list, it is vital that you start building a relationship with your readers/subscribers by providing them with content. You cannot simply collect their information and then send them sales letters – this usually will not work.

Instead, provide them with good content or information on a regular basis, regarding your niche. Not only will they appreciate the info, but they will also learn to trust you and to count on your recommendations for products.

Finding and/or producing content for your list isn’t difficult at all. First, determine what product you want to promote to your list. Obviously, you can’t just write a sales letter and send your list to the order page, unless that is the kind of relationship you have worked to build with your list.

Some people actually do have this type of relationship, but they worked hard for it, and in between sales letters, they are providing content and giving away resources to their list members.

Instead, write an article that pertains to the problem, need, or desire that the product addresses. At the end of the article, recommend the product. You could also provide list members with a review of several different products that relate to this problem, need, or desire.

If you don’t write, that is not a problem. You can typically hire a ghost writer to write content for you, and this is much cheaper than you may realize. In fact, there are ghostwriters who will produce newsletters and send them to your list, with your affiliate links in the content, on a regular basis.

In this instance, all you have to do is provide the writer with your list of affiliate links, and they will take care of the rest, sending the content out to your list on a schedule that you specify. Generally, the writer will also need access to your autoresponder to load the email or newsletter into the system for distribution, so make sure that you are working with a writer that you can trust with that information!

Also, work with the writer closely in the beginning so that they can learn how to communicate with your list in the same fashion you would if you were doing it yourself. It is important that the email is from ‘you,’ and ghostwriters do not take credit for the work that they produce for their clients. The clients name goes on the work as the author.